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File--A customer is seen at an Adidas store in Shanghai, China, 10 April 2011. An official survey of 300 foreign and domestic enterprises in China Stock Photo - Alamy
PDF) Cleff, T., Dörr, S., Vicknair, A. and Walter, N. (2013): BRAND EXPERIENCE – how it relates to brand personality, consumer satisfaction and consumer loyalty. An empirical analysis of the Adidas brand,
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