The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
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Adidas's Sale of Yeezy Sneakers Brings in 400 Million Euros - The New York Times
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Adidas will sell Yeezy shoes and donate proceeds, CEO says - The Washington Post
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Yeezy shoes are back on sale — months after Adidas cut ties with Kanye West | AP News
Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News