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Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron  James end up with Nike?
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

Nike signs LeBron to record-breaking lifetime contract
Nike signs LeBron to record-breaking lifetime contract

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

LeBron James Announces That His First Nikes Are Finally Being Retroed -  Sneaker Freaker
LeBron James Announces That His First Nikes Are Finally Being Retroed - Sneaker Freaker

Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement  deal | Daily Mail Online
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online

LeBron James: LeBron James x Nike Air Zoom Generation “1st Game” (2023)  shoes: Release date, price, and more details explored
LeBron James: LeBron James x Nike Air Zoom Generation “1st Game” (2023) shoes: Release date, price, and more details explored

LeBron James's Favorite Nike Sneakers Are Back for the First Time Ever | GQ
LeBron James's Favorite Nike Sneakers Are Back for the First Time Ever | GQ

Does LeBron's Nike Deal Make Him The Next 'Air Jordan?' | Only A Game
Does LeBron's Nike Deal Make Him The Next 'Air Jordan?' | Only A Game

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike

LeBron James Nike Air Zoom Generation "Debut" DV7219-100 | Hypebeast
LeBron James Nike Air Zoom Generation "Debut" DV7219-100 | Hypebeast

Kobe Bryant's Nike Contract Expired. The Implications Are Complex. - The  New York Times
Kobe Bryant's Nike Contract Expired. The Implications Are Complex. - The New York Times

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex
LeBron James May Never Make a Billion Dollars From His Nike Deal | Complex

Lebron James First Shoe Deal Czech Republic, SAVE 30% -  editorialsinderesis.com
Lebron James First Shoe Deal Czech Republic, SAVE 30% - editorialsinderesis.com

Celebrate The 20th Anniversary Of The Nike Air Zoom Generation With The 1st  Game colorway - Sneaker News
Celebrate The 20th Anniversary Of The Nike Air Zoom Generation With The 1st Game colorway - Sneaker News

LeBron James Business Partner: Nike Deal Over $1 Billion
LeBron James Business Partner: Nike Deal Over $1 Billion

LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And  Fenway Sports Group
LeBron James Scores On $725 Million SpringHill Deal With Nike, RedBird And Fenway Sports Group

Nike Air Zoom Generation 'First Game' Release Info: How to Buy a Pair –  Footwear News
Nike Air Zoom Generation 'First Game' Release Info: How to Buy a Pair – Footwear News

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

The Road To Riches: How LeBron James Changed The Sneaker Game Forever |  BashaBearsBasketball.com
The Road To Riches: How LeBron James Changed The Sneaker Game Forever | BashaBearsBasketball.com

Timeline of the signature LeBron James sneakers — We Are Basket
Timeline of the signature LeBron James sneakers — We Are Basket

The History of the LeBron James & Nike Partnership | Shoe Palace Blog
The History of the LeBron James & Nike Partnership | Shoe Palace Blog

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

Cleveland Cavaliers' LeBron James warms-up in his new basketball shoes  before making his NBA debut against he Sacramento Kings in Sacramento,  California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in
Cleveland Cavaliers' LeBron James warms-up in his new basketball shoes before making his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in

The Drum | Nike Makes History By Signing 'lifetime' Sponsorship Deal With LeBron  James
The Drum | Nike Makes History By Signing 'lifetime' Sponsorship Deal With LeBron James

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

Cleveland Cavaliers' LeBron James warms-up in his new basketball shoes  before making his NBA debut against he Sacramento Kings in Sacramento,  California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in
Cleveland Cavaliers' LeBron James warms-up in his new basketball shoes before making his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in