Nike CEO says it's a brand for China after earlier boycott calls over cotton row
The Vibe of the Times": How Nike Became the Biggest Fashion Brand in the World | GQ
What You Can Learn from Nike Branding Strategy | Rival IQ
Is Nike A Publicly Traded Company? - The Freeman Online
Nike remains the top brand among teens
Nike credits 'innovation, brand strength and scale' for DTC success
The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
Nike chief executive says brand is 'of China and for China' | Financial Times
Top 10 Nike competitors - Competitor analysis of Nike
Nike's 'Empowering' Brand Strategy - Insight by The Brand Specialist
Case Study: Analyzing Nike's Sneaky Transition From Sportswear to Lifestyle Brand | by Marx D. | Better Marketing
Nike, Inc. (NKE) Company Profile, News, Rankings | Fortune | Fortune
NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium
What is a Brand Association? A deep dive with examples - BMB
NIKE: Company Profile
Nike. Just Do It. Nike.com
Nike. Just Do It. Nike.com
Nike's Brand Positioning: Just Do It, But Differently
How Nike Can Rebuild Consumer Trust Following Resell Scandal | Complex
Nike runs past manufacturing setbacks; sales jump | Reuters
How Brand Equity Has Kept Nike On Top | by Elizabeth Goudreau | Medium
Nike Inc. Acquires NFT Collectibles and Sneaker Brand RTFKT | Complex
Nike Reinforces Future as a DTC Dominant Brand - McMillanDoolittle - Transforming Retail
How Nike changed the consumer brand marketing universe
