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Nike Gets It: Optimize for earned media or optimize for irrelevance
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How Nike became a Leader on Social Media
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All 16 Nike NBA Earned Edition jerseys revealed for the 2020-21 season
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How Nike Earned Its Brand Value of 34.8 Billion USD
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Sponsorships at the US Open 2018 | Hookit
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How Nike became a Leader on Social Media
Earned Media
Just do Social Media: Nike's social media presence impact on brand equity | by Carolina Dassum | Medium
